Formulated Whitening Shampoo is an extraordinary, protein enriched shampoo that produces brilliant white coats and produces a lustrous sheen on any light-colored coats. It cleans thoroughly while adding luster and body to the coat without harsh bleaching. Our Whitening Shampoo controls matting, tangling, and fly-away hair. Its rich lather rinses out easily, and with a fresh tropical scent. Water, Sodium C14-16 Olelin Sulfonate, Cocomidopropyl Betaine, Disodium Cocoamphodiacetate, Glycol Stearate, Lauryl Glucoside, Sodium Lactate, Sodium Chloride, Fragrance, Tetrasodium EDTA, Hydrolyzed Oat Protein, Safflower Oil, Retinyl Palmitate (vitamin A), Ascorbic Acid (vitamin C), DL-alpha-Tocopherol (vitamin E), Sodium Chloride, Fragrance, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, D&C Violet #2, FD&C Blue #1." Ingredients:",Water, Sodium C14-16 Olelin Sulfonate, Cocomidopropyl Betaine, Disodium Cocoamphodiacetate, Glycol Stearate, Lauryl Glucoside, Sodium Lactate, Sodium Chloride, Fragrance, Tetrasodium EDTA, Hydrolyzed Oat Protein, Safflower Oil, Retinyl Palmitate (vitamin A), Ascorbic Acid (vitamin C), DL-alpha-Tocopherol (vitamin E), Sodium Chloride, Fragrance, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, D&C Violet #2, FD&C Blue #1.